LVC21F-300K1 Keynote: Innovation and disruption of software and hardware architecture in automotive

Session Abstract

Level: Introductory and overview Futureproof and flexible electric and electronic architectures are a top priority for all automotive OEMs. Today vehicles already belong to the broad IoT world but in future, they will need to seamlessly and efficiently interact, and share data, with a much more complex ecosystem, including domains like manufacturers´ back-end, public-cloud, connectivity infrastructure and the “smart world”. Software and Centralized hardware are two essential enablers, opening the mobility ecosystem to new and expanding business opportunities.

Session Speakers

Luca De Ambroggi

Chief Analyst, Technologies and E/E Architectures

Luca De Ambroggi is a veteran in the electronics and automotive industry with more than two decades of experience in various domains spanning along the entire supply chain. His reporting and analysis focus on Electric and Electronic Architecture, Semiconductor Technology as well as on the impact that an expanded automotive ecosystem will have on future business models and profit pools. For his technical and analytical skills, Luca De Ambroggi is today recognized worldwide as one of the industry’s leading experts in electronics and semiconductors components for the automotive market. Among his tasks, Luca also supports sales as well as strategic business development endeavors within WARDS Automotive. Before joining WARDS, Luca contributed to developing the automotive electronics and semiconductor research at IHS Markit leading the research on advanced Infotainment and ADAS/AV systems. He joined the company with 16 years of semiconductor industry experience, including product and design management and technical marketing. Having served a broad range of functions throughout his tenure, he possesses deep technical comprehension as well as an ability to address strategic market and business scenarios. He began his career as a design engineer with STMicroelectronics and has held various technical and marketing positions within both STMicroelectronics and Infineon. Luca has more than 20 patents issued while working in the semiconductor industry. Luca graduated full marks from the University of Catania in Electro-Technic Engineering. He is fluent in Italian, English, and German. Area of Focus: Technologies and E/E Architectures Including: - In-vehicle E/E architectures - Software Defined Vehicle - Automotive eco-system and adjacent industry domains - Semiconductor components and technologies - Bill of Material and Cost analysis

Level: Introductory and overview Futureproof and flexible electric and electronic architectures are a top priority for all automotive OEMs.

Today vehicles already belong to the broad IoT world but in future, they will need to seamlessly and efficiently interact, and share data, with a much more complex ecosystem, including domains like manufacturers´ back-end, public-cloud, connectivity infrastructure and the “smart world”.

Software and Centralized hardware are two essential enablers, opening the mobility ecosystem to new and expanding business opportunities.

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